Dedicated to keeping you from standing in line, SpeedETab knows the value of user’s time and seeks to synthesize it’s brand, app and website to get people what they want, faster.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of SpeedETab.
I joined the team with the specific role of taking a holistic look at the brand, the customer facing website, the merchant facing website and the product itself - an app that let's you skip standing in line to order. I lead the visual identity work of the brand, worked with the CEO on UX explorations, and produced all major deliverables - presenting these to the client between the summer of 2014 and the end of 2016. I worked alongside a the Andorid and iOS developers to ensure all opportunities and dependencies were considered.
SpeedETab's leadership had been busy focused on all the many things start-up founders spend the first year focused on - ideation, pitches, a working prototype and getting funding. They simply hadn't had the band-width to sit back and think about the cohesion between their brand, product and user's experience of both. When I joined, the only established design element was the logo. So, we started there.
